Frito Rebranding

Frito is a Salvadoran fried chicken brand that celebrates bold flavor and street culture. As part of El Fin Estudio’s creative team, I contributed to redefining its visual direction, setting the tone for the refreshed art direction and graphic identity. The project focused on revitalizing the brand’s personality through updated typography, color palette, textures, and photography, while keeping its original essence intact. The refresh aimed to attract new audiences, strengthen brand recognition, and elevate the fast-casual experience with a more contemporary and expressive visual voice.